ROSSLYN, Pretoria, South Africa (October 23, 2015) – Nissan South Africa scooped a number of honours at the recent Product Quality Awards conferred by market research firm, Ipsos South Africa.
Nissan South Africa was given various accolades by the firm, including:
• Nissan Sentra- Best New Volume Passenger Car
• Nissan Hardbody Petrol Double Cab- Best New Light Commercial Vehicle
• Nissan Navara Diesel Double Cab– Gold, Most Improved Light Commercial Vehicle
• Nissan Almera- Gold, Small Sedan category
• Nissan NP200– Platinum, Three-quarter Ton category for Consistent Excellence *(won Gold in this category for the last four years)
• Nissan Sentra- Gold, with a score of 23, in the Top Sedan segment
The Ipsos awards recognise the best-performing vehicle manufacturers and distributors in South Africa for excellence in product quality.
“We are honoured to receive this recognition, which comes on the heels of us being named one of the World’s Most Valuable Brands for 2015,” says Mike Whitfield, managing director at Nissan South Africa. “We are committed to making steady progress, with the aim of placing Nissan among the top global automakers for product quality, and to see our brand elevated to leadership status. Our vision is clear – we want to bring technology, innovation and excitement to as many people as we can, as soon as we can,” he adds.
According to the survey by Ipsos, which includes vehicles sold from January to December 2014 by manufacturers and distributors responsible for more than 83% of the country’s annual sales volume, the product quality in South Africa continues to improve.
In terms of overall product quality, the industry average number of problems per 100 vehicles (PP100) has remained around the 30 to 40 mark since 2011, which is a huge improvement over the average 154 problems per 100 vehicles recorded in 2005.
Ipsos, and its forerunner, Synovate, have been involved in competitive customer satisfaction surveys for the motor industry in South Africa since 1991, and has tracked the improvements achieved over 24 years. The surveys have three components: a competitive customer experience benchmarking measurement of the sales and service satisfaction of customers within franchised dealership networks, and a benchmarking of product quality with rankings based on problems per 100 vehicles (PP100).
Patrick Busschau, Ipsos Automotive Business Unit Director comments: “Customers in South Africa are becoming increasingly demanding where product quality and general service levels are concerned, but the local motor industry continues to keep raising the bar or at least remains on a very high level.”
With quality improvement being integral to Nissan’s goal of achieving the highest degree of customer satisfaction possible, it has established a Field Quality Center (FQC) where vehicle problems which customers face are addressed. The FQC’s primary objective is to enable speedy improvements and refinements when quality issues arise, ensuring customers continue to enjoy a safe and comfortable driving experience.